How it started?

It all started with a flood of late-night texts. Leaders everywhere were messaging April Sabral—former retail executive, store leader, and leadership coach—asking for help:

“How do I have this tough conversation?”
“What should I say to motivate my team?”
“Do you have a script for this?”

She always replied. Because that’s what leaders do. But after hundreds of messages, one thing became clear:
"Just Ask April" was helpful—but not scalable.
So, she built what she always wished she had when running stores: a go-to leadership training hub packed with courses, coaching, and even AI-powered answers to your toughest team questions. Now, Ask April is here to help every business owner lead with confidence, build stronger teams, and grow with less guesswork.

‍It’s like having April in your pocket. Only smarter. And way more rested.

2k
Leaders Trained
10k
hours of learning
5 Star
Satisfaction

April with Tory Burch at the Store Manager Summit 2025

April Sabral: Turning Experience Into Actionable Frameworks
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With over 30 years in retail, April Sabral has trained everyone from store managers to vice presidents, working with brands such as Jimmy Choo, Tory Burch, Sunglass Hut, Psycho Bunny and boutique retailers like Elan Flowers in New York.

Throughout her career, she noticed a pattern: most managers were promoted because they could sell—not because they knew how to lead. April’s gift is simplifying leadership into clear, repeatable systems. She created tools like the Nine-Step Accountability Wheel to help managers shift ownership, reclaim their time, and empower their teams to deliver results.

That’s why she built Ask April—to provide the exact tools, coaching, and mindset shifts needed to turn good managers into confident leaders. No fluff. Just what works on the floor.


Ask April is Built on the Belief that Every Teams Performance Starts with the Leader
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At Ask April AI, our mission is to empower small business leaders in retail, hospitality, and service industries with accessible, practical tools that make people management simple, effective, and inspiring.

By combining decades of real-world leadership experience with on-demand AI coaching, we help busy owners and managers build confident teams, elevate performance, and lead with purpose—one positive conversation at a time.
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We understand
Brick-and-Mortar

We understand Brick-and-Mortar

Whether you're in retail, beauty, or hospitality—we get it.

Running a physical business is hands-on, fast-paced, and people-driven. That's why Ask April is built for you.
We know that your managers are the key to your success. When they're trained to lead, your team performs better, your culture thrives, and your business grows.
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Leadership isn’t optional. It’s your edge.

  • Skill-based instruction
  • Global certification
  • Analytics and insights
  • Customizable courses
Still have questions?
Let’s talk
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Train your managers, Retain your team, Attain your goals

Became a contributer

Turn Your Experience into Impact

Are you a seasoned leader in retail, hospitality, or beauty?

We’re looking for passionate professionals who want to share what they’ve learned and help business owners lead smarter.
At Ask April, we transform real-world experience into actionable, AI-powered training for the next generation of managers and entrepreneurs.
If you love teaching, coaching, or mentoring—this is your moment.


Let’s build better businesses together.
Apply to Contribute

Train your managers, retain your team, achieve your results

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