Ask April

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AI Coaching & Leadership Training for Retail, Hospitality & Service Teams

50+ online courses
Includes award winning retailu,  curriculum and more
Get mentorship when
you need it
Weekly office hours live with April Sabral
April AI gives you the Coaching you need 24/7
Industry Expertise and thousands of proven frameworks

Whether you run a boutique, a salon, a restaurant, or a service-based business—Ask April helps you grow your team, reduce turnover, and build consistent leadership habits without  overhead

How Ask April Works
Build leadership skills in minutes a day — with coaching, tools, micro video lessons and community support
Ask your Coach

Chat with April AI 24/7 for real-time coaching and solutions so you never feel stuck

Learn Instantly

Access short, actionable lessons on leadership, mindset, and people management

Coach Your Team

Use proven frameworks, tools, and scripts to lead confidently and build accountability

Join Weekly Office Hours

Get live group support from April every week

Connect with a Community

Join other business owners and managers inside our leadership hub — share wins, ask questions, and grow together

Powered by Three Proven Learning Libraries

Decades of real-world expertise—now in your pocket. Explore a powerful path to leadership growth with on-demand training from three purpose-built libraries designed to elevate teams in retail, hospitality, and service-based businesses.
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Feature

Ask April AI

Chat GPT

1:1 Coaching

Tailored to retail/hospitality Specific Leadership Guidance
Live Q&A calls with an industry expert
Ongoing Learning Library
Retention + Performance Focus
Mindset Coaching 24/7
Proven Frameworks for Accountability
Priced to scale your teams skills

I have really enjoyed using the April AI Coach. It’s like having a master Coach and business owner in your back pocket when you need it. I have used her for various reasons including team building, putting together ideas for presentations, and quick questions that have come up. It’s easy to use and nice that you can use text or voice messaging. Highly recommend you try it out, you won’t be disappointed!

Kari Dermer

Co-Founder, DB Coaching