Ask April AI is your on-demand leadership coach—built from April Sabral’s 25+ years leading and training global brands. It’s like having your own VP of Sales, Leadership Trainer and Coach in your pocket, guiding your team every day
Get leadership advice, conversation scripts, and coaching prompts in real time—whenever you need it.
Over 200+ video lessons designed for real-world scenarios—perfect for retail, hospitality, beauty, and service businesses.
5-minute audios that help your managers show up focused, positive, and ready to lead every shift.
Join a leadership community and access plug-and-play tools for hiring, accountability, performance, and more.
Chat with April AI 24/7 for real-time coaching and solutions so you never feel stuck
Access short, actionable lessons on leadership, mindset, and people management
Use proven frameworks, tools, and scripts to lead confidently and build accountability
Get live group support from April every week
Join other business owners and managers inside our leadership hub — share wins, ask questions, and grow together
I have really enjoyed using the April AI Coach. It’s like having a master Coach and business owner in your back pocket when you need it. I have used her for various reasons including team building, putting together ideas for presentations, and quick questions that have come up. It’s easy to use and nice that you can use text or voice messaging. Highly recommend you try it out, you won’t be disappointed!