OUR MISSION

Making leadership and team development a way of life for retail, hospitality and the beauty industry

Our Story

It all started with a flood of late-night texts.Leaders everywhere were messaging April Sabral—former retail executive, store leader, and leadership coach—asking for help:

“How do I have this tough conversation?”
“What should I say to motivate my team?”
“Do you have a script for this?”

She always replied. Because that’s what leaders do. But after hundreds of messages, one thing became clear:
"Just Ask April" was helpful—but not scalable.
So, she built what she always wished she had when running stores: a go-to leadership training hub packed with courses, coaching, and even AI-powered answers to your toughest team questions.Now, Ask April is here to help every business owner lead with confidence, build stronger teams, and grow with less guesswork.It’s like having April in your pocket. Only smarter. And way more rested.

Leaders Trained

10k

hours of learning

5 Star

Satisfaction

150+ online courses

Includes award winning retailu curriculum and more

Fast and Actionable learning

Bite sized podcast course cues for fast learning

Ai Coach to give you the answers you need

Industry Expertise and thousands of proven frameworks

Our Mission

To create a world where every team thrives because every business owner leads with clarity, confidence, and care.

Built on the belief that strong teams start with strong leaders.

AI Coaching Assistant

Benefit: Get instant leadership guidance—anytime, anywhere. Ask April’s AI gives you answers on the spot. From tough conversations to team motivation, get coaching in seconds.

On-Demand Leadership Courses

Benefit: Learn the skills you need—when you need them. Bite-sized lessons designed for busy owners and managers. Build confidence, communication, and team results in minutes a day.

Cost-effectiveness

Benefit: Train your team without breaking the budget. Get high-impact coaching and live training for a fraction of the cost of traditional consultants or trainers—designed to grow with your business.

Custom Course Builder

Benefit: Train your team your way. Upload your own SOPs, videos, and how-to’s to create a branded training hub your team can access on-demand

What we offer

We understand
Bricks-and-Mortar

Whether you're in retail, beauty, or hospitality—we get it. 
Running a physical business is hands-on, fast-paced, and people-driven.
That's why Ask April is built for you.
We know that your managers are the key to your success. When they're trained to lead, your team performs better, your culture thrives, and your business grows.
Leadership isn’t optional. It’s your edge.

Skill-based instruction
Global certification

Analytics and insights
Customizable courses

Still have questions?

Let’s talk

Book a Call

Train your managers, Retain your team, Attain your goals

Became a contributer

Turn Your Experience into Impact

Are you a seasoned leader in retail, hospitality, or beauty? 
We’re looking for passionate professionals who want to share what they’ve learned and help business owners lead smarter.
At Ask April, we transform real-world experience into actionable, AI-powered training for the next generation of managers and entrepreneurs.
If you love teaching, coaching, or mentoring—this is your moment. 

Let’s build better businesses together.

Apply to Contribute

Making leadership and team development a way of life for retail, hospitality and the beauty industry

Begin your journey as an instructor

Our Story

To create a world where every team thrives because every business owner leads with clarity, confidence, and care.

We understand
Bricks-and-Mortar

We understand Bricks-and-Mortar

Became a contributer

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