Ask April AI is your 24/7 leadership and business coach — giving you instant answers, proven processes, and daily action plans.
Built specifically for managers in retail, hospitality, beauty, and customer-facing teams.
We are a community-first platform—bringing together expert guidance (live calls), proven resources, practical tools, and targeted training to give managers in retail, hospitality, and other service-driven industries the support they need to lead with confidence and drive positive business results.
Built on April Sabral 30-years of leading global retail brands.
Scripts for staff challenges, emails, and tough talks. It’s April, on demand, 24/7. Ask April AI turns situations into scripts that get results anytime.
50+ ready-to-use lessons for onboarding, team alignment with facilitation guides to host your own learning calls internally.
Start your shift motivated with 5-minute audio boosts. April's Daily Ripple is inspiring and educating.
Ask April live during office hours—every monday get the answers you need, meet other business owners.
Chat with April AI 24/7 for real-time coaching and solutions so you never feel stuck
Access short, actionable lessons on leadership, mindset, and people management
Use proven frameworks, tools, and scripts to lead confidently and build accountability
Get live group support from April every week
Join other business owners and managers inside our leadership hub — share wins, ask questions, and grow together
I have really enjoyed using the April AI Coach. It’s like having a master Coach and business owner in your back pocket when you need it. I have used her for various reasons including team building, putting together ideas for presentations, and quick questions that have come up. It’s easy to use and nice that you can use text or voice messaging. Highly recommend you try it out, you won’t be disappointed!